A better practice is to offer respondents a choice between alternative statements. As a result, care should be taken to ensure that the context is similar each time a question is asked. If closed-ended questions that relate to the topic are placed before the open-ended question, respondents are much more likely to mention concepts or considerations raised in those earlier questions when responding to the open-ended question. Surveyors often listen to respondents as they complete the questionnaire to understand if there are problems with particular questions or with the order questions are asked. At Pew Research Center, questionnaire development is a collaborative and iterative process where staff meet to discuss drafts of the questionnaire several times over the course of its development. Once the survey questions are developed, particular attention should be paid to how they are ordered in the questionnaire.
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