That original tweet only received around 2, likes, but it sparked an online trend and chain of reactions, including Netflix's response. According to Martin, social media marketing is no longer simply about advertising a product, but about providing potential customers with content. The news and stories that matter, delivered weekday mornings. Breaking News Emails Get breaking news alerts and special reports. Netflix did not respond to NBC News' request for comment, but Mary Martin, a professor of marketing at Fort Hays State University, said that Netflix's thread shows this kind of engagement is "effective. In addition, dozens of other brands were all too eager to get down in Netflix's comments:. Still, companies openly joking about sex online marks somewhat of a departure from traditional social media marketing, according to Todd Bacile, an associate professor of marketing at Loyola University New Orleans. Elaine Young, a professor of digital and social media marketing at Champlain College, agreed, saying the Netflix thread was not too surprising, given companies like Wendy's and Burger King have upended the rules of social media marketing in recent years.
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