Reach out to them in a nurturing way. Give them updated about your company's progress, any new things you've added that might perk their ears, send them industry research, follow them on Twitter and LinkedIn. Years later they came again, this time with a completely different group of people. Don't be bummed when you get a 'no,' just don't take no for an answer. I was approached by the same company 3 times over the course of 7 years to be acquired. It could be any of the following reasons that 'no' comes about, but you need to focus on keeping in touch with them from time to time. Many years ago I asked someone I worked very closely with if I could have a specific feature built in our software.
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